Square Enix and Bioware
Square Enix and Bioware
I choose Square Enix and Bioware for my two companies to analyze their presence on social media, facebook and twitter in particular, as they are two of my favorite video game designers and publishers. I am well versed in their work dating all the way back to the early days of Final Fantasy when Square Enix was known as SquareSoft and early Bioware titles such as Jade Empire and Knights of the Old Republic.
Advent of Social Media
Seeing both companies evolve over the years has been fascinating. Back in the early days of video games I relied solely on Game Informer and Xbox Magazine for my video game news. There was no social media presence for either company to share announcements and the internet was so slow at my house growing up that using online resources was a chore. Now things have changed. With Twitter you literally have up to the minute coverage of news and announcements. Events like E3 are so much more exciting than ever because of constant posts and updates with pictures and video. There is more content than ever before and it is so incredibly easy to follow.
Square Enix’s Presence
Just by googling Square Enix you are bombarded by ways to keep up with the company.
As you can see both pages are layed out nicely and are kept clean and precise. They are also updated very regularly showing that they care about keeping their audience engaged and informed. Most of their target audience ranges from about 15 - 40 years old. That is quite a wide range of people but most people that age have and know how to use social media so it is a perfect strategy for them to use for their followers and customers.
When I googled Bioware even more results came up than for Square Enix. The companies are about the same size so it is interesting to me that Bioware puts for so much more effort to make a presence on google and social media. It may have something to do with the fact that Square Enix is a Japanese company and Bioware is based in Canada/US, but I am not sure.
Bioware seems to have the same clean and concise look as Square Enix although a much more prevalent presence on Twitter as Bioware has over a million followers and Square Enix only has about 70,000. Huge difference! That shows that Bioware must put forth a lot more effort than Square Enix when it comes to keeping their fans and customers up to date. Again maybe Twitter is a more prevalent here in the US and Canada than it is in Japan.
Both companies clearly know what they are doing when it comes to utilizing social media to its fullest. Googling either one immediately brings up Twitter along with other links to different pages such as their websites or Facebook and Youtube. Social media has come a long way in the decade or so it has been around and companies that have been around longer like most video game companies seem to be acclimating themselves nicely with the trends.